Wild Card is a leading food, drink, home, lifestyle and consumer healthcare brand PR consultancy.  We deliver effective and inspiring campaigns and our award-winning public relations and digital activity builds world-class brands.

We have a connected, creative and commercial team which delivers focused and imaginative PR campaigns that meet brand and commercial objectives.  We captivate audiences through innovative content on and offline, and we understand that for most consumers, there is no real distinction.

 We use strategic thinking to develop engaging and story-telling communications tactics to engage, excite and educate across all media platforms. Always commercially astute, we have developed a bespoke evaluation system to illustrate the real value of what our PR and digital strategies deliver. We work with clients on both a retained and project basis, and we will work with you to tailor the best approach and execution.

 Quite simply: we understand our clients, their market sectors and the importance of delivering ROI.

Our consultancy has offices in London and the South West (Cornwall). 

Our Sectors


Food & Drink

Wild Card’s consistent success in food and drink PR means we are leaders in this sector. We are proud to work with many outstanding clients; from established consumer brands, already strong in their field, to fledgling brands at initial launch stage.

The communications experts in our company have a firm understanding of the food and drink industry, and extensive experience and network within it. We seamlessly marry offline PR activity with the latest digital communications trends to effectively reach consumers.

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Home & Lifestyle

Wild Card has unrivalled experience of working with some of the UK’s most recognised household names.

From iconic kitchen appliances, gourmet gadgets and alfresco cookware to renewable energy sources and electronic goods, our expert team knows how to elevate homes and lifestyle brands.

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Leisure & Tourism

Our PR team includes experts in travel and tourism. Wild Card’s experience in the travel PR sector ranges from luxury hotels, holiday companies and tourist boards, to beachside activity resorts, iconic restaurants and world famous visitor attractions.

In all areas of travel, from airports and airline companies through to hotels, resorts, activities and events, our clients benefit from our PR team’s extensive contacts nationwide and on a local level in Cornwall and the south west.

Our Work

What’s Hot at Wild Card

The Chocolate Show

The Chocolate Show

Events Food PR Marketing Media Social Media Trade PR
The Chocolate Show at Olympia’s National Hall in October is the UK’s biggest celebration of the nations favourite sweet treat. The finest chocolatiers and pastry makers from the UK and many countries around the ...


  • The Wild Card team has partnered Jordans for many years in our journey to build the brand. Their strong food credentials and a well networked team mean journalists and bloggers alike share our passion for the brand.

    Toni Attwood (Head of Brands) - Jordans Cereals
  • The team at Wild Card has always been incredibly professional and friendly, making my job much easier! They always stick to deadlines when sourcing copy or images, and follow the brief, understanding exactly what we need.

    Tom Shingler - Great British Food Magazine
  • The Wild Card team’s passion for its clients means that they’re ahead of the curve – I’ve been able to commission solid, topical stories on the basis that they’ve given me their insider knowledge on what’s going on in Cornwall and further afield.

    Sophie Lam - The Independent, The Independent on Sunday, I
  • Wild Card was a pleasure to work with when I visited Cornwall this March. My itinerary was extremely complicated as I was writing for five different outlets, but the team organised everything both speedily and professionally.

    Helen Ochyra - Contributor to The Times and Independent
  • I'm always impressed with Wild Card's great story ideas, quick reactions to requests and excellent judgement when it comes to what pitches will be suitable for our particular publication. The team is enthusiastic, efficient and lovely to work with.

    Alessia Horwich - The Sunday Times
  • Our recent cream tea campaign was a phenomenal success. Understanding the needs of the company, and communicating them in a way that will gain maximum impact, is what Wild Card does best.

    Belinda Shipp, Marketing Manager, Rodda's
  • Wild Card have consistently delivered targeted coverage, fresh and innovative ideas, and well executed events, year after year. Gin Mare has benefited hugely from our partnership.

    Stu Ekins, Marketing Director, Gin Mare
  • Although we are an established American brand, we started from ground zero in the UK. Wild Card has taken Samuel & Sons and quickly established it as a leading luxury brand by introducing the product to the press and securing countless editorial coverage pieces in leading interior magazines.

    Michael Cohen, Managing Director, Samuel & Sons
  • Wild Card was tasked with promoting the launch of the Arlo & Jacob brand. They surpassed all expectations in terms of features negotiated, covering the most sought after titles. The team clearly have extremely strong relationships with all the top interiors editorial teams. Wild Card are both creative and innovative when it comes to wider PR initiatives and were particularly impressive with their event planning. The account handlers are professional and driven, giving the agency a dynamic feel and importantly, genuinely back the brands they work with.

    Tim Newsome, Digital Marketing Manager at Arlo & Jacob