Food & Drink

BPEX

A firm favourite in the UK’s foodie fixtures list, Bacon Connoisseurs Week aims to highlight the vast range of tasty, quality bacon available to savour in the UK.

Running from the 19^th – 25^th March 2012, the week consists of an annual trade competition where the finest cuts and cures of premium bacon are showcased by British butchers and producers.

Wild Card’s 2012 campaign brings to life the British public’s enduring love of one of its long-standing national ‘foodie’ treasures, bacon through a Red, White & Bacon inspired media relations campaign. Next year’s activity will be fronted by a national treasure (watch this space…) who will be lending her support by celebrating the work that Red Tractor bacon farmers do through the release of a Red, White & Bacon recipe booklet and vodcast.

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Riona O'Shea, Lussorian ""The team at Wildcard are a delight to work with, every feature I've done with them has been great fun and a pleasure to write. I've particularly been impressed by how efficient and thoughtful they are, whether it's a photo image, detailed biography, last minute taxi or simply a welcoming drink. They come up trumps every time!"" David Rowe, Head of Media Relations, Eden Project "Wild Card was a natural choice - a respected London PR agency with an impressive roster of national clients but with firm roots in Cornwall. Their professional, well-connected team have continued to play one ace after another on our behalf, securing excellent media coverage."" Belinda Shipp, Marketing Manager, Rodda’s ""Wild Card have taken our PR success to a different level! They have developed a real understanding of and passion for our brand that makes them superb ambassadors. Building relationships based on fantastic communication, quality work and trust is what Wild Card do best. The result is top quality media coverage"" Laura Webb, Shopping Editor, Your Home ""The team at Wild Card are always eager to help and respond to requests quickly. They keep us up-to-date on a regular basis with client news, and products that are relevant for certain times of the year, which I find really useful."" Mark Hix, Food Writer, The Independent Magazine ""You can always rely on Wild Card to come up with the goods, from posh French bubbles to rare Kentish hop shoots.""