Back to client list »
Food & Drink
Baking Mad
Wild Card began working with bakingmad.com three years ago with the aim of increasing traffic to the website and encouraging visitors to sign up to the online recipe forum, the Baking Mad Club. With a community of over 100,000 bakers, bakingmad.com is the UK's leading authority on home baking, recommending the very best ingredients including Billington's unrefined sugars and Allinson Nature Friendly flours whilst providing inspiration and a helping hand at every step of the baking journey.
Activity highlights include sponsorship of a 10 part series on Channel 4, 'Baking Mad with Eric Lanlard'. Hosted by master patissier Eric Lanlard, the show was launched via a media event at Eric's boutique cake shop, along with a series of 'how to bake' videos. Resultant coverage included The Observer, Daily Mail, The Independent, Sainsbury's magazine and target food blogs.
All communications continue to work to encourage name checks of 'golden' or 'unrefined' sugar and 'nature friendly' flour in recipes, along with inclusion of the bakingmad.com website address or hyperlink.
To find out how we can build your brand, get in touch »
Thea Darricotte, Condé Nast Brides ""Working with Wild Card has been an absolute pleasure. They're refreshingly efficient and wonderfully helpful no matter how close to your deadline you are; they always have the information you need over in an instant. In addition to this, the team is delightful, creative and intelligent. I would recommend them to anyone.""
Philippa Davenport, FT Weekend ""I receive mountains of press releases but do not bother to read many; I receive lots of invitations but do not accept many press trips. Quite simply, most offerings fail to address my particular needs. Wild Card are one of the very few PR outfits that make a point of knowing and understanding the media they deal with. They are reliable, efficient, prompt, very personable and to the point. Their growing list of new businesses suggests they take the same approach with their clients.""
Sandy Cadiz, Editor, House Beautiful ""I have worked with Wild Card for several years and am always pleased to hear from them. They understand my needs and the magazine's perfectly, never bother me with anything irrelevant and always prompt with info, samples and images. They are professional but also fun to work with. They've worked hard to develop a strong relationship with me - makes my life a lot easier...""
Katy Salter, Good to Know ""Working with Wild Card is a pleasure. They are charming and efficient, and take the time to find out what journalists and publications are after. They never bombard you with irrelevant information, and they're possibly the only PR company we've never had to chase to find out 'where the sample is for the shoot'. I wouldn't hesitate to recommend them.""
William Hartston, The Daily Express ""Don’t believe anything you hear about the wild, Wild Card women – they’re delightfully tame and a great pleasure to work with. And their client list is of an exceptionally high and tasty quality. What more could a hungry journalist of taste and refinement wish for?""
