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Food & Drink
Billingtons
Wild Card was appointed by The Silver Spoon Company in 2009 to raise awareness of Billington’s unrefined sugars. Billington’s are natural, unrefined sugars which are produced by locking in, rather than refining out, the natural molasses of the sugar cane. It is this difference that gives unrefined sugars their superior flavour and natural colour.
The Wild Card campaign includes rigorous taste tests with media and cookery schools to educate on the dramatic difference between Billington's and competitor brands, supplemented with tailored key media activity. A press trip to Mauritius for Telegraph food journalist Rose Prince and TV Cook Gizzi Erskine stars in a series of 'how to' videos. Michelin-starred chef Jason Atherton and award-winning chocolatier Paul A Young have developed a limited edition Billington's Brownie. The activity delivered exceptional exposure across all target media.
Successful campaigns continue to support the baking category driving baking sugar sales up by 9% to £92.8m. Billington's baking sugars have also increased by 13% as a result of consumers realising the benefits of unrefined sugars and switching to Billington's.
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Joanna Fortnam, The Daily Telegraph ""I’ve very much enjoyed working with the staff at Wild Card - they have a knack for setting up Chelsea events and stories in a way that is out of the ordinary and make the gardening business so much more fun and easy to feature.""
Mark Hix, Chef, restaurateur & food writer "You can always rely on Wild Card to come up with the goods, from posh French bubbles to rare Kentish hop shoots."
Mark Hix, Chef, restaurateur & food writer ""You can always rely on Wild Card to come up with the goods, from posh French bubbles to rare Kentish hop shoots.""
Caroline Boucher, Observer Food Monthly "Wild Card do their homework. They familiarise themselves with editorial viewpoints before they pitch and then do so intelligently. They don't waste time and they don't witter. They know their clients thoroughly, and put them across well. They follow up but don't hound. Their releases are to the point and well written...""
David Rowe, Head of Media Relations, Eden Project "Wild Card was a natural choice - a respected London PR agency with an impressive roster of national clients but with firm roots in Cornwall. Their professional, well-connected team have continued to play one ace after another on our behalf, securing excellent media coverage.""
