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Food & Drink
Burgen
Packed with the great tasting natural goodness of seeds and grains, Burgen breads not only taste good, but are an easy addition to your healthy balanced diet. Burgen Soya & Linseed is rich in calcium and plant oestrogens which may be beneficial to women's health, whilst Buckwheat and Poppyseeed contains added vitamin D to help keep bones healthy.
Wild Card’s campaign for Burgen promotes the benefits of the range in an accessible way, challenging consumers to make an easy change to their lifestyles by swapping their existing bread for Burgen. The campaign sees the team kickstarting conversations in the digital space and working with a respected nutritionist to educate on the range.
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Lena Corner, Independent on Sunday Review Magazine ""Fast, efficient and never any bullshit, a total pleasure to deal with. If only more PRs could be like this.""
Joanna Fortnam, The Daily Telegraph ""I’ve very much enjoyed working with the staff at Wild Card - they have a knack for setting up Chelsea events and stories in a way that is out of the ordinary and make the gardening business so much more fun and easy to feature.""
Mark Hix, Food Writer, The Independent Magazine ""You can always rely on Wild Card to come up with the goods, from posh French bubbles to rare Kentish hop shoots.""
Joseph Liu, Senior Brand Manager, Gü Puds ""I really enjoy working with Wild Card. They add a lot of value to our business. They are highly adaptable, well-informed, current on trends, efficient and proactive in identifying opportunities for Gü. Their team aligns well with the character of our brand and the people here, which goes a long way in creating a positive team dynamic.""
Fiona Beckett, freelance food & drink writer "There are two things about PR agencies that really madden journalists. One is when they don't have the vaguest idea of target audiences and the other is when they don't understand how tight deadlines are - however unreasonable they may be! Wild Card scores on both fronts. They know what what I'm interested in and don't waste time with irrelevant stories. And they make things happen quickly. This means I'm more inclined to pay attention when they get in touch.""
