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Homes & Lifestyle
Cornishware
A piece of Cornishware is a covetable Cornish icon that features in kitchens, on dressers and dining tables across the county, the UK and the world. The signature blue and white stripes are synonymous with heritage and quality, originally conceived in the 1920s by an employee as a reminder of the blue sky and white-crested waves of Cornwall. Now the stripes have a range of colours, not least the striking red, pastels and personalised varieties.
Wild Card generated blanket coverage for Cornishware in a campaign targeting wide-reaching digital media and consumer magazines, achieving an annual reach of 350 million. Wild Card ensured that the iconic kitchenware and tableware graced the lifestyle print pages and became a hit with the relevant blogging communities.
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Fiona Beckett, freelance food & drink writer "There are two things about PR agencies that really madden journalists. One is when they don't have the vaguest idea of target audiences and the other is when they don't understand how tight deadlines are - however unreasonable they may be! Wild Card scores on both fronts. They know what what I'm interested in and don't waste time with irrelevant stories. And they make things happen quickly. This means I'm more inclined to pay attention when they get in touch.""
Sandy Cadiz, Editor, House Beautiful ""I have worked with Wild Card for several years and am always pleased to hear from them. They understand my needs and the magazine's perfectly, never bother me with anything irrelevant and always prompt with info, samples and images. They are professional but also fun to work with. They've worked hard to develop a strong relationship with me - makes my life a lot easier...""
Liz Elliot, Features Editor, House & Garden "Young, informative and always ready to help, Wild Card is imaginative in its presentation of a story and efficient in its execution. A delight to work with!""
Richard Ehrlich, The Guardian & The Independent "Wild Card is one of the most competent and professional PR companies I deal with. They don't waste their own time or their clients' money by trying to push us journalists to do something we do not want to do. They are a pleasure to deal with. I take any communication from them seriously, and I always return their calls. This fact alone places them at or near the top of the pack.""
Stuart Pritchard, Editor-in-Chief, Smart Life ""Fast, efficient and also able to provide spirit and wine - you rock!""
