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Food & Drink
Davidstow Cheddar
It's taken 60 years of dedication, learning and love to perfect the art of cheese making the Davidstow way. This knowledge, combined with milk produced by generations of local farmers, produces the subtle and intrinsic flavours for the Davidstow range: Cornish Classic and Cornish Crackler Cheddars and also Cornish Classic Lighter. Keeping true to its Cornish roots, Davidstow enjoys a close relationship with the celebrated, Michelin-starred Cornish chef Nathan Outlaw, who shares the same enthusiasm for genuine Cornish produce.
Wild Card operates a comprehensive consumer campaign for Davidstow comprising sampling at national and Cornish events, negotiation and management of the relationship with Nathan Outlaw, production of and seeding vodcasts, managing social media estates and hosting media events.
Extensive exposure has been generated through national media and, following blanket coverage of the launch in Cornwall, the Cornish press continues to support the on-going events and range extensions. Coverage of the latest campaign exceeded a print reach of 36 million.
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David Rowe, Head of Media Relations, Eden Project "Wild Card was a natural choice - a respected London PR agency with an impressive roster of national clients but with firm roots in Cornwall. Their professional, well-connected team have continued to play one ace after another on our behalf, securing excellent media coverage.""
Joseph Liu, Senior Brand Manager, Gü Puds ""I really enjoy working with Wild Card. They add a lot of value to our business. They are highly adaptable, well-informed, current on trends, efficient and proactive in identifying opportunities for Gü. Their team aligns well with the character of our brand and the people here, which goes a long way in creating a positive team dynamic.""
Sarah Randell, Food Director, Sainsbury's Magazine ""A professional, friendly team, both in London and Cornwall, who tightly target stories and products to our magazine, meaning we both get good results every time.""
Caroline Boucher, Observer Food Monthly "Wild Card do their homework. They familiarise themselves with editorial viewpoints before they pitch and then do so intelligently. They don't waste time and they don't witter. They know their clients thoroughly, and put them across well. They follow up but don't hound. Their releases are to the point and well written...""
Aggie Mackenzie, TV presenter and food writer ""It's always a joy dealing with the Wild Card team. Everyone I have ever dealt with at Wild Card approaches their work with efficiency, expertise, diligence and utter professionalism. Oh, and they're a lot of fun too!""
