Food & Drink

Discovery Foods

Discovery leads the way in the at-home Mexican category with a wide range of great tasting Mexican food. With a wealth of expertise from developing Mexican products for over 20 years, Discovery aims to demystify Mexican cuisine and demonstrate how easy it is to prepare Mexican food the Discovery way. By introducing a range of separate dishes with varying degrees of heat and spice - perfect for family occasions, the Discovery range of kitchen-friendly foods successfully continues to bring new consumers into the Mexican category.

Driving the Mexican trend in the UK, Discovery is implementing a fully integrated marketing campaign, with Wild Card's PR activity specifically focusing around family eating occasions and Mexican Independence Day Celebrations. Wild Card also supports Discovery's growing Food Service offering, operating year round press activity and strategy advice in this important trade sector.

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Philippa Davenport, FT Weekend ""I receive mountains of press releases but do not bother to read many; I receive lots of invitations but do not accept many press trips. Quite simply, most offerings fail to address my particular needs. Wild Card are one of the very few PR outfits that make a point of knowing and understanding the media they deal with. They are reliable, efficient, prompt, very personable and to the point. Their growing list of new businesses suggests they take the same approach with their clients."" Joseph Liu, Senior Brand Manager, Gü Puds ""I really enjoy working with Wild Card. They add a lot of value to our business. They are highly adaptable, well-informed, current on trends, efficient and proactive in identifying opportunities for Gü. Their team aligns well with the character of our brand and the people here, which goes a long way in creating a positive team dynamic."" Mark Hix, Chef, restaurateur & food writer ""You can always rely on Wild Card to come up with the goods, from posh French bubbles to rare Kentish hop shoots."" Mark Hix, Food Writer, The Independent Magazine ""You can always rely on Wild Card to come up with the goods, from posh French bubbles to rare Kentish hop shoots."" Joanna Fortnam, The Daily Telegraph ""I’ve very much enjoyed working with the staff at Wild Card - they have a knack for setting up Chelsea events and stories in a way that is out of the ordinary and make the gardening business so much more fun and easy to feature.""