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Food & Drink
Donald Russell
Donald Russell is a Royal Warrant holder and Britain's leading mail order meat supplier based in Aberdeenshire, Scotland. The range includes traditional cuts, from naturally reared beef, pork, lamb, and more contemporary classics such as gourmet seafood, game and veal, as well as a range of chef-made meals and desserts.
Wild Card launched the mail order business over 10 years ago and has worked with Donald Russell ever since. The team operates a proactive sampling programme for media, key influencers including bloggers, chefs and TV presenters, developing partnerships with likeminded brands and driving traffic to the website. Coverage is regularly achieved in a broad range of titles from The Independent, Sunday Times Style and the Daily Mail to Grazia, Stylist and The Lady.
Deliverables include 85 hits against a target of 60, an OTS of nearly 60 million and online reach of 34 million.
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Sarah Randell, Food Director, Sainsbury's Magazine ""A professional, friendly team, both in London and Cornwall, who tightly target stories and products to our magazine, meaning we both get good results every time.""
Thea Darricotte, Condé Nast Brides ""Working with Wild Card has been an absolute pleasure. They're refreshingly efficient and wonderfully helpful no matter how close to your deadline you are; they always have the information you need over in an instant. In addition to this, the team is delightful, creative and intelligent. I would recommend them to anyone.""
Riona O'Shea, Lussorian ""The team at Wildcard are a delight to work with, every feature I've done with them has been great fun and a pleasure to write. I've particularly been impressed by how efficient and thoughtful they are, whether it's a photo image, detailed biography, last minute taxi or simply a welcoming drink. They come up trumps every time!""
Stuart Pritchard, Editor in-Chief, Smart Life International "Fast, efficient and also able to provide spirit and wine - Wild Card, you rock!"
Belinda Shipp, Marketing Manager, Rodda’s ""Wild Card have taken our PR success to a different level! They have developed a real understanding of and passion for our brand that makes them superb ambassadors. Building relationships based on fantastic communication, quality work and trust is what Wild Card do best. The result is top quality media coverage""
