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Food & Drink

Donald Russell

Donald Russell is a Royal Warrant holder and Britain's leading mail order meat supplier based in Aberdeenshire, Scotland. The range includes traditional cuts, from naturally reared beef, pork, lamb, and more contemporary classics such as gourmet seafood, game and veal, as well as a range of chef-made meals and desserts.

Wild Card launched the mail order business over 10 years ago and has worked with Donald Russell ever since.  The team operates a proactive sampling programme for media, key influencers including bloggers, chefs and TV presenters, developing partnerships with likeminded brands and driving traffic to the website.  Coverage is regularly achieved in a broad range of titles from The Independent, Sunday Times Style and the Daily Mail to Grazia, Stylist and The Lady.

Deliverables include 85 hits against a target of 60, an OTS of nearly 60 million and online reach of 34 million. 

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Mark Hix, Chef, restaurateur & food writer ""You can always rely on Wild Card to come up with the goods, from posh French bubbles to rare Kentish hop shoots."" Aggie Mackenzie, TV presenter and food writer ""It's always a joy dealing with the Wild Card team. Everyone I have ever dealt with at Wild Card approaches their work with efficiency, expertise, diligence and utter professionalism. Oh, and they're a lot of fun too!"" Lena Corner, Independent on Sunday Review Magazine ""Fast, efficient and never any bullshit, a total pleasure to deal with. If only more PRs could be like this."" Caroline Boucher, Observer Food Monthly "Wild Card do their homework. They familiarise themselves with editorial viewpoints before they pitch and then do so intelligently. They don't waste time and they don't witter. They know their clients thoroughly, and put them across well. They follow up but don't hound. Their releases are to the point and well written..."" Calum Russell Commercial Marketing Director, De Vere Hotels and De Vere Village Urban Resorts "The team at Wild Card really understands the diversity of our business needs and has worked with us both strategically and creatively to implement successful campaigns and generate great coverage. Their expertise, advice and press contacts are always valued."