Food & Drink

Good Natured

Wild Card is retained to publicise The Good Natured range of soft fruit, salads, herbs and vegetables which are unique by the fact that they are produced free of pesticide residue. The range is both good natured by name and good natured by nature as all packaging is environmentally friendly and home compostable wherever possible.

Wild Card works with the seasons and the sports calendar (Strawberries for Wimbledon, naturally!) to generate an annual print reach in excess of 33 million. This includes several features, most notably in the Financial Times, Real Business and the Telegraph Magazine, on Lochy Porter, the inspiration behind the brand.

To find out how we can build your brand, get in touch »

Visit the Good Natured website »

Mark Hix, Food Writer, The Independent Magazine ""You can always rely on Wild Card to come up with the goods, from posh French bubbles to rare Kentish hop shoots."" Jane Curran, Editor, Woman & Home ""I've worked with Wild Card for years. It's a joy to deal with a professional PR agency who don't bombard you with time-wasting phone calls and they NEVER ask if you received the press release they sent! They always know who to talk to, they know the media and who's who. They know who to target with a story and have some seriously glamorous clients too..."" Richard Ehrlich, The Guardian & The Independent "Wild Card is one of the most competent and professional PR companies I deal with. They don't waste their own time or their clients' money by trying to push us journalists to do something we do not want to do. They are a pleasure to deal with. I take any communication from them seriously, and I always return their calls. This fact alone places them at or near the top of the pack."" Jean Carr, Freelance Writer, Country Homes & Interiors ""Wild Card are a joy to work with , particularly their Cornwall office which is so deservedly successful. They initiate spot-on features, brief brilliantly and respond promptly to calls and panics – and all with a good natured enthusiasm that belies a passion for their work and their clients."" Belinda Shipp, Marketing Manager, Rodda’s ""Wild Card have taken our PR success to a different level! They have developed a real understanding of and passion for our brand that makes them superb ambassadors. Building relationships based on fantastic communication, quality work and trust is what Wild Card do best. The result is top quality media coverage""