Food & Drink

Good Natured

Wild Card is retained to publicise The Good Natured range of soft fruit, salads, herbs and vegetables which are unique by the fact that they are produced free of pesticide residue. The range is both good natured by name and good natured by nature as all packaging is environmentally friendly and home compostable wherever possible.

Wild Card works with the seasons and the sports calendar (Strawberries for Wimbledon, naturally!) to generate an annual print reach in excess of 33 million. This includes several features, most notably in the Financial Times, Real Business and the Telegraph Magazine, on Lochy Porter, the inspiration behind the brand.

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William Hartston, The Daily Express ""Don’t believe anything you hear about the wild, Wild Card women – they’re delightfully tame and a great pleasure to work with. And their client list is of an exceptionally high and tasty quality. What more could a hungry journalist of taste and refinement wish for?"" Joanna Fortnam, The Daily Telegraph ""I’ve very much enjoyed working with the staff at Wild Card - they have a knack for setting up Chelsea events and stories in a way that is out of the ordinary and make the gardening business so much more fun and easy to feature."" Jean Carr, Freelance Writer, Country Homes & Interiors ""Wild Card are a joy to work with , particularly their Cornwall office which is so deservedly successful. They initiate spot-on features, brief brilliantly and respond promptly to calls and panics – and all with a good natured enthusiasm that belies a passion for their work and their clients."" Stuart Pritchard, Editor-in-Chief, Smart Life ""Fast, efficient and also able to provide spirit and wine - you rock!"" Sarah Randell, Food Director, Sainsbury's Magazine ""A professional, friendly team, both in London and Cornwall, who tightly target stories and products to our magazine, meaning we both get good results every time.""