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Food & Drink
Gü Puds
Bringing a totally new dimension to the UK’s specialist chilled pudding sector, Gü Puds (Noble Desserts Holdings Ltd.) was launched in May 2003. Gü is now the UK’s number one premium chilled desserts brand with products in over 3,500 UK stores. A world of pudding decadence that's strictly for adults, the Gü range includes stylish chocolate and fruity desserts.
Since launching the brand in 2003 when PR was the only marketing tool, Wild Card has generated consistent product, profile and digital exposure in target media with an annual reach of around 142 million. This encompasses women's lifestyle magazines and national press as well as an ever-increasing prominence online. Our strategic work - including extensive and creative blogger outreach - to build digital communities and deliver engaging content has secured an ever-increasing twitter following of 5,000 Gü fans. Tactics including creative media communication, events, experiential, one-on-one media approaches and news generation ensure that Gü Puds remain on the tip of the most important influencers' tongues.
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Jean Carr, Freelance Writer, Country Homes & Interiors ""Wild Card are a joy to work with , particularly their Cornwall office which is so deservedly successful. They initiate spot-on features, brief brilliantly and respond promptly to calls and panics – and all with a good natured enthusiasm that belies a passion for their work and their clients.""
Joanna Fortnam, The Daily Telegraph ""I’ve very much enjoyed working with the staff at Wild Card - they have a knack for setting up Chelsea events and stories in a way that is out of the ordinary and make the gardening business so much more fun and easy to feature.""
Nikki Cooper, UKTV Food ""Always a pleasure, never a chore dealing with the team at Wild Card. They are charming, helpful and efficient.""
Stuart Pritchard, Editor in-Chief, Smart Life International "Fast, efficient and also able to provide spirit and wine - Wild Card, you rock!"
Lena Corner, Independent on Sunday Review Magazine ""Fast, efficient and never any bullshit, a total pleasure to deal with. If only more PRs could be like this.""
