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Food & Drink
Gü Puds
Bringing a totally new dimension to the UK’s specialist chilled pudding sector, Gü Puds (Noble Desserts Holdings Ltd.) was launched in May 2003. Gü is now the UK’s number one premium chilled desserts brand with products in over 3,500 UK stores. A world of pudding decadence that's strictly for adults, the Gü range includes stylish chocolate and fruity desserts.
Since launching the brand in 2003 when PR was the only marketing tool, Wild Card has generated consistent product, profile and digital exposure in target media with an annual reach of around 142 million. This encompasses women's lifestyle magazines and national press as well as an ever-increasing prominence online. Our strategic work - including extensive and creative blogger outreach - to build digital communities and deliver engaging content has secured an ever-increasing twitter following of 5,000 Gü fans. Tactics including creative media communication, events, experiential, one-on-one media approaches and news generation ensure that Gü Puds remain on the tip of the most important influencers' tongues.
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Mark Hix, Food Writer, The Independent Magazine ""You can always rely on Wild Card to come up with the goods, from posh French bubbles to rare Kentish hop shoots.""
William Hartston, The Daily Express ""Don’t believe anything you hear about the wild, Wild Card women – they’re delightfully tame and a great pleasure to work with. And their client list is of an exceptionally high and tasty quality. What more could a hungry journalist of taste and refinement wish for?""
Stuart Pritchard, Editor in-Chief, Smart Life International "Fast, efficient and also able to provide spirit and wine - Wild Card, you rock!"
Nikki Cooper, UKTV Food ""Always a pleasure, never a chore dealing with the team at Wild Card. They are charming, helpful and efficient.""
Liz Elliot, Features Editor, House & Garden "Young, informative and always ready to help, Wild Card is imaginative in its presentation of a story and efficient in its execution. A delight to work with!""
