Back to client list »

Food & Drink

Healey's Cornish Cyder

Healey’s is a family owned cyder farm near Truro producing an award-winning range of Cornish cyder, including Rattler Cyder - the popular thirst quenching cyder with a tropical 'bite' and chilled out Cornish image.  The Healey family bought the 150 year old farm in the 1980s and began resurrecting the largely forgotten art of cyder making within Cornwall.  Today, Healey's Cyder Farm complete with museum and shop is one of Cornwall's most popular visitor attractions, with over 400,000 visitors a year.  The Rattler brand is another Cornish success story, sold through St Austell Brewery pubs across the South West, as well as J D Wetherspoon outlets nationwide and a growing franchise across the multiples.  The site also includes Cornwall's only distillery, handcrafting superb vintage brandies, and a limited edition Hicks & Healey Cornish Single Malt 7 Year-old Whiskey produced in partnership with St Austell Brewery. 

Wild Card delivers a hardworking traditional and social media campaign for Healey's, delivering an annual reach of around 24 million.  Working at both national and local levels, the campaign builds profile for Rattler Cyder, supports the fast-moving NPD programme, drives visitor figures for Healey's Cyder Farm and tells the wider Healeys craft cyder story.

To find out how we can build your brand, get in touch »


Philippa Davenport, FT Weekend ""I receive mountains of press releases but do not bother to read many; I receive lots of invitations but do not accept many press trips. Quite simply, most offerings fail to address my particular needs. Wild Card are one of the very few PR outfits that make a point of knowing and understanding the media they deal with. They are reliable, efficient, prompt, very personable and to the point. Their growing list of new businesses suggests they take the same approach with their clients."" Belinda Shipp, Marketing Manager, Rodda’s ""Wild Card have taken our PR success to a different level! They have developed a real understanding of and passion for our brand that makes them superb ambassadors. Building relationships based on fantastic communication, quality work and trust is what Wild Card do best. The result is top quality media coverage"" Joanna Fortnam, The Daily Telegraph ""I’ve very much enjoyed working with the staff at Wild Card - they have a knack for setting up Chelsea events and stories in a way that is out of the ordinary and make the gardening business so much more fun and easy to feature."" Thea Darricotte, Condé Nast Brides ""Working with Wild Card has been an absolute pleasure. They're refreshingly efficient and wonderfully helpful no matter how close to your deadline you are; they always have the information you need over in an instant. In addition to this, the team is delightful, creative and intelligent. I would recommend them to anyone."" Sandy Cadiz, Editor, House Beautiful ""I have worked with Wild Card for several years and am always pleased to hear from them. They understand my needs and the magazine's perfectly, never bother me with anything irrelevant and always prompt with info, samples and images. They are professional but also fun to work with. They've worked hard to develop a strong relationship with me - makes my life a lot easier...""