Back to client list »

Food & Drink

Healey's Cornish Cyder

Healey’s is a family owned cyder farm near Truro producing an award-winning range of Cornish cyder, including Rattler Cyder - the popular thirst quenching cyder with a tropical 'bite' and chilled out Cornish image.  The Healey family bought the 150 year old farm in the 1980s and began resurrecting the largely forgotten art of cyder making within Cornwall.  Today, Healey's Cyder Farm complete with museum and shop is one of Cornwall's most popular visitor attractions, with over 400,000 visitors a year.  The Rattler brand is another Cornish success story, sold through St Austell Brewery pubs across the South West, as well as J D Wetherspoon outlets nationwide and a growing franchise across the multiples.  The site also includes Cornwall's only distillery, handcrafting superb vintage brandies, and a limited edition Hicks & Healey Cornish Single Malt 7 Year-old Whiskey produced in partnership with St Austell Brewery. 

Wild Card delivers a hardworking traditional and social media campaign for Healey's, delivering an annual reach of around 24 million.  Working at both national and local levels, the campaign builds profile for Rattler Cyder, supports the fast-moving NPD programme, drives visitor figures for Healey's Cyder Farm and tells the wider Healeys craft cyder story.

To find out how we can build your brand, get in touch »


Nikki Cooper, UKTV Food ""Always a pleasure, never a chore dealing with the team at Wild Card. They are charming, helpful and efficient."" Liz Elliot, Features Editor, House & Garden "Young, informative and always ready to help, Wild Card is imaginative in its presentation of a story and efficient in its execution. A delight to work with!"" Mark Hix, Food Writer, The Independent Magazine ""You can always rely on Wild Card to come up with the goods, from posh French bubbles to rare Kentish hop shoots."" Mark Hix, Chef, restaurateur & food writer "You can always rely on Wild Card to come up with the goods, from posh French bubbles to rare Kentish hop shoots." Aggie Mackenzie, TV presenter and food writer ""It's always a joy dealing with the Wild Card team. Everyone I have ever dealt with at Wild Card approaches their work with efficiency, expertise, diligence and utter professionalism. Oh, and they're a lot of fun too!""