Back to client list »
Food & Drink
Jordans
Jordans was formed in 1972 by brothers Bill and David and is one of the largest UK-owned producers of natural and organic breakfast cereal products in the UK. The Jordans range includes Muesli, Country Crisp, Crunchy Oats, Porridge, Creations and Cereal Bars and is available from leading supermarkets and independents nationwide.
All the cereals used in the Jordans range are either Organic or Conservation Grade® - a nature-friendly farming method that actively encourages wildlife to help reverse some of the environmental consequences of intensive arable farming.
Wild Card was appointed by Jordans in 2009 to communicate the brand's commitment to the countryside and good food. In addition to generating strong product coverage, the agency has created a series of impactful, branded countryside campaigns, using the founder Bill Jordan, its farmers and exploiting the news agenda to tell the story. Wild Card's latest campaign delivered a total OTS of 831 million and an ROI of 9:1 on the print coverage alone.
To find out how we can build your brand, get in touch »
Nikki Cooper, UK TV Food ""Always a pleasure, never a chore dealing with the team at Wild Card. They are charming, helpful and efficient.""
William Hartston, The Daily Express ""Don’t believe anything you hear about the wild, Wild Card women – they’re delightfully tame and a great pleasure to work with. And their client list is of an exceptionally high and tasty quality. What more could a hungry journalist of taste and refinement wish for?""
Fiona Beckett, freelance food & drink writer "There are two things about PR agencies that really madden journalists. One is when they don't have the vaguest idea of target audiences and the other is when they don't understand how tight deadlines are - however unreasonable they may be! Wild Card scores on both fronts. They know what what I'm interested in and don't waste time with irrelevant stories. And they make things happen quickly. This means I'm more inclined to pay attention when they get in touch.""
Carrie Donald, Sunday Times "The team at Wild Card are excellent PRs: efficient and friendly without being pushy, understanding of what suits the newspaper and fun to work with too.."
Lena Corner, Independent on Sunday Review Magazine ""Fast, efficient and never any bullshit, a total pleasure to deal with. If only more PRs could be like this.""
