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Food & Drink
Jus-Rol
Jus-Rol, part of General Mills, provides the very highest quality chilled and frozen pastry products. Wild Card supports an active NPD programme, as well as the recent introduction of 'Jus-Rol Janet' who features on-pack and in the TV ads. Success is achieved through rigorous media relations, creative media communications and year round events, seasonal communication on recipes and a proactive press office. Over the last two years, the campaign has delivered an annual reach in excess of 200 million.
Wild Card also publicises British Pie Week, a Jus-Rol Food Service initiative to encourage on-trade to 'bake more pies' and pub visitors to 'eat more pies'! Wild Card commissioned 20 personalised pies for key media and a national competition was launched to find the UK's best pie. TV coverage included mentions on This Morning, Daybreak, Lorraine and The Wright Stuff. Print coverage alone delivered an audience of 28 million and huge engagement across the UK led to British Pie Week trending on twitter.
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Richard Ehrlich, The Guardian & The Independent "Wild Card is one of the most competent and professional PR companies I deal with. They don't waste their own time or their clients' money by trying to push us journalists to do something we do not want to do. They are a pleasure to deal with. I take any communication from them seriously, and I always return their calls. This fact alone places them at or near the top of the pack.""
Fiona Beckett, freelance food & drink writer "There are two things about PR agencies that really madden journalists. One is when they don't have the vaguest idea of target audiences and the other is when they don't understand how tight deadlines are - however unreasonable they may be! Wild Card scores on both fronts. They know what what I'm interested in and don't waste time with irrelevant stories. And they make things happen quickly. This means I'm more inclined to pay attention when they get in touch.""
Philippa Davenport, FT Weekend ""I receive mountains of press releases but do not bother to read many; I receive lots of invitations but do not accept many press trips. Quite simply, most offerings fail to address my particular needs. Wild Card are one of the very few PR outfits that make a point of knowing and understanding the media they deal with. They are reliable, efficient, prompt, very personable and to the point. Their growing list of new businesses suggests they take the same approach with their clients.""
Joseph Liu, Senior Brand Manager, Gü Puds ""I really enjoy working with Wild Card. They add a lot of value to our business. They are highly adaptable, well-informed, current on trends, efficient and proactive in identifying opportunities for Gü. Their team aligns well with the character of our brand and the people here, which goes a long way in creating a positive team dynamic.""
Lena Corner, Independent on Sunday Review Magazine ""Fast, efficient and never any bullshit, a total pleasure to deal with. If only more PRs could be like this.""
