Food & Drink

Kelly's of Cornwall

Kelly's is the leading brand of Cornish ice cream, made with clotted cream and whole milk, fresh from the cows that graze on Cornwall’s lush green grass. One of the only genuine Cornish ice creams sold through major retailers, it remains true to its Cornish roots both in terms of provenance and taste.

Working closely with Kelly's branding, digital and ATL partners, the Wild Card campaign encompasses trade, local and national consumer activity. Partnerships with the likes of local charity Clean Cornwall and Michelin-starred chef Tom Aikens, help to communicate Kelly's credentials and reinforce its Cornish roots. Delivering OTS of over 76 million, Wild Card's campaign for Kelly's has ensured that the brand receives media exposure across the year.

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Dylan Jones, Editor, GQ ""Wild Card is that elusive thing in the PR industry - an agency that actually delivers. Small enough to keep that personal touch but with big account experience, its tailored approaches are always well researched and targeted. They certainly make my life easier!"" Joseph Liu, Senior Brand Manager, Gü Puds ""I really enjoy working with Wild Card. They add a lot of value to our business. They are highly adaptable, well-informed, current on trends, efficient and proactive in identifying opportunities for Gü. Their team aligns well with the character of our brand and the people here, which goes a long way in creating a positive team dynamic."" Richard Ehrlich, The Guardian & The Independent "Wild Card is one of the most competent and professional PR companies I deal with. They don't waste their own time or their clients' money by trying to push us journalists to do something we do not want to do. They are a pleasure to deal with. I take any communication from them seriously, and I always return their calls. This fact alone places them at or near the top of the pack."" Caroline Boucher, Observer Food Monthly "Wild Card do their homework. They familiarise themselves with editorial viewpoints before they pitch and then do so intelligently. They don't waste time and they don't witter. They know their clients thoroughly, and put them across well. They follow up but don't hound. Their releases are to the point and well written..."" Mark Hix, Chef, restaurateur & food writer "You can always rely on Wild Card to come up with the goods, from posh French bubbles to rare Kentish hop shoots."