Food & Drink

Kelly's of Cornwall

Kelly's is the leading brand of Cornish ice cream, made with clotted cream and whole milk, fresh from the cows that graze on Cornwall’s lush green grass. One of the only genuine Cornish ice creams sold through major retailers, it remains true to its Cornish roots both in terms of provenance and taste.

Working closely with Kelly's branding, digital and ATL partners, the Wild Card campaign encompasses trade, local and national consumer activity. Partnerships with the likes of local charity Clean Cornwall and Michelin-starred chef Tom Aikens, help to communicate Kelly's credentials and reinforce its Cornish roots. Delivering OTS of over 76 million, Wild Card's campaign for Kelly's has ensured that the brand receives media exposure across the year.

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