Food & Drink

Ketel One

Keeping on top of London's exciting bar scene, Wild Card focused on introducing key media to a variety of trend-leading accounts pouring Ketel One including China Tang at The Dorchester, Aqua, The Connaught, Purl and Oxo. Pitched as 'Martini Meetings' the sessions included a background of the brand explaining the traditional pot still distillation and 10 generations of the Nolet family’s spirit distilling expertise; followed by a tutored blind taste test followed by a serve of the ultimate Ketel One Martini. Focusing on men's and lifestyle media, KPIs were exceeded in national, consumer and digital spheres with coverage in London Evening Standard, GQ, Daily Mail online, Esquire, Shortlist.com, Smartlife and Lussorian.

To find out how we can build your brand, get in touch »

Caroline Boucher, Observer Food Monthly "Wild Card do their homework. They familiarise themselves with editorial viewpoints before they pitch and then do so intelligently. They don't waste time and they don't witter. They know their clients thoroughly, and put them across well. They follow up but don't hound. Their releases are to the point and well written..."" David Rowe, Head of Media Relations, Eden Project "Wild Card was a natural choice - a respected London PR agency with an impressive roster of national clients but with firm roots in Cornwall. Their professional, well-connected team have continued to play one ace after another on our behalf, securing excellent media coverage."" Aggie Mackenzie, TV presenter and food writer ""It's always a joy dealing with the Wild Card team. Everyone I have ever dealt with at Wild Card approaches their work with efficiency, expertise, diligence and utter professionalism. Oh, and they're a lot of fun too!"" Fiona Beckett, freelance food & drink writer "There are two things about PR agencies that really madden journalists. One is when they don't have the vaguest idea of target audiences and the other is when they don't understand how tight deadlines are - however unreasonable they may be! Wild Card scores on both fronts. They know what what I'm interested in and don't waste time with irrelevant stories. And they make things happen quickly. This means I'm more inclined to pay attention when they get in touch."" Sarah Randell, Food Director, Sainsbury's Magazine ""A professional, friendly team, both in London and Cornwall, who tightly target stories and products to our magazine, meaning we both get good results every time.""