Food & Drink

Ketel One

Keeping on top of London's exciting bar scene, Wild Card focused on introducing key media to a variety of trend-leading accounts pouring Ketel One including China Tang at The Dorchester, Aqua, The Connaught, Purl and Oxo. Pitched as 'Martini Meetings' the sessions included a background of the brand explaining the traditional pot still distillation and 10 generations of the Nolet family’s spirit distilling expertise; followed by a tutored blind taste test followed by a serve of the ultimate Ketel One Martini. Focusing on men's and lifestyle media, KPIs were exceeded in national, consumer and digital spheres with coverage in London Evening Standard, GQ, Daily Mail online, Esquire, Shortlist.com, Smartlife and Lussorian.

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