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Homes & Lifestyle
KitchenAid
Wild Card has been working with KitchenAid for over 13 years. The collection now comprises seven small domestic appliances including the original KtichenAid stand mixer, ranked as one of the classic design icons of the 21st Century. With seven optional attachments, there's no limit to the versatility of this machine.
Wild Card continues to build on established PR successes whilst identifying new territories to communicate the brand's core attributes. Using the launch of new colours and strong relationships with production companies, a high profile has been established for the brand on all leading food and cookery programmes including Great British Bake Off, Masterchef and Baking Made Easy. The team manages partnerships with leading cookery schools throughout the UK as well as celebrity chefs and cooks including Nigella Lawson, Gordon Ramsay, Gizzi Erskine, Rowley Leigh, Lorraine Pascale and Edd Kimber (F10 winner of GBBO). The team also manages a digital campaign, recruiting brand ambassadors and running social media platforms. Our strategic work on social media engagement has led to a 100% increase in KitchenAid's twitter following and a 40% increase in their Facebook community.
The latest review registered that through print alone the campaign had reached over 22 million people in the UK.
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William Hartston, The Daily Express ""Don’t believe anything you hear about the wild, Wild Card women – they’re delightfully tame and a great pleasure to work with. And their client list is of an exceptionally high and tasty quality. What more could a hungry journalist of taste and refinement wish for?""
Riona O'Shea, Lussorian ""The team at Wildcard are a delight to work with, every feature I've done with them has been great fun and a pleasure to write. I've particularly been impressed by how efficient and thoughtful they are, whether it's a photo image, detailed biography, last minute taxi or simply a welcoming drink. They come up trumps every time!""
Thea Darricotte, Condé Nast Brides ""Working with Wild Card has been an absolute pleasure. They're refreshingly efficient and wonderfully helpful no matter how close to your deadline you are; they always have the information you need over in an instant. In addition to this, the team is delightful, creative and intelligent. I would recommend them to anyone.""
Mark Hix, Chef, restaurateur & food writer "You can always rely on Wild Card to come up with the goods, from posh French bubbles to rare Kentish hop shoots."
Dylan Jones, Editor, GQ ""Wild Card is that elusive thing in the PR industry - an agency that actually delivers. Small enough to keep that personal touch but with big account experience, its tailored approaches are always well researched and targeted. They certainly make my life easier!""
