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Homes & Lifestyle
KitchenAid
Wild Card has been working with KitchenAid for over 13 years. The collection now comprises seven small domestic appliances including the original KtichenAid stand mixer, ranked as one of the classic design icons of the 21st Century. With seven optional attachments, there's no limit to the versatility of this machine.
Wild Card continues to build on established PR successes whilst identifying new territories to communicate the brand's core attributes. Using the launch of new colours and strong relationships with production companies, a high profile has been established for the brand on all leading food and cookery programmes including Great British Bake Off, Masterchef and Baking Made Easy. The team manages partnerships with leading cookery schools throughout the UK as well as celebrity chefs and cooks including Nigella Lawson, Gordon Ramsay, Gizzi Erskine, Rowley Leigh, Lorraine Pascale and Edd Kimber (F10 winner of GBBO). The team also manages a digital campaign, recruiting brand ambassadors and running social media platforms. Our strategic work on social media engagement has led to a 100% increase in KitchenAid's twitter following and a 40% increase in their Facebook community.
The latest review registered that through print alone the campaign had reached over 22 million people in the UK.
To find out how we can build your brand, get in touch »
Katy Salter, Good to Know ""Working with Wild Card is a pleasure. They are charming and efficient, and take the time to find out what journalists and publications are after. They never bombard you with irrelevant information, and they're possibly the only PR company we've never had to chase to find out 'where the sample is for the shoot'. I wouldn't hesitate to recommend them.""
Liz Elliot, Features Editor, House & Garden "Young, informative and always ready to help, Wild Card is imaginative in its presentation of a story and efficient in its execution. A delight to work with!""
Thea Darricotte, Condé Nast Brides ""Working with Wild Card has been an absolute pleasure. They're refreshingly efficient and wonderfully helpful no matter how close to your deadline you are; they always have the information you need over in an instant. In addition to this, the team is delightful, creative and intelligent. I would recommend them to anyone.""
Dylan Jones, Editor, GQ ""Wild Card is that elusive thing in the PR industry - an agency that actually delivers. Small enough to keep that personal touch but with big account experience, its tailored approaches are always well researched and targeted. They certainly make my life easier!""
Nikki Cooper, UKTV Food ""Always a pleasure, never a chore dealing with the team at Wild Card. They are charming, helpful and efficient.""
