Homes & Lifestyle

Leica Camera

Leica's cameras offer maximum performance, intuitive handling and excellent quality images. These compact and highly ergonomic iconic cameras, with a heritage for supreme lens quality, are built to enhance every photographic experience.

Wild Card implemented a creative PR campaign for Leica, positioning this iconic brand within an aspirational context in high-end consumer lifestyle and fashion publications. Relationships with ambassadors such as Ben Fogle and fashion models elevated the brand further, contributing to an annual campaign reach of 150 million.

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Stuart Pritchard, Editor-in-Chief, Smart Life ""Fast, efficient and also able to provide spirit and wine - you rock!"" Stuart Pritchard, Editor in-Chief, Smart Life International "Fast, efficient and also able to provide spirit and wine - Wild Card, you rock!" Lena Corner, Independent on Sunday Review Magazine ""Fast, efficient and never any bullshit, a total pleasure to deal with. If only more PRs could be like this."" Liz Elliot, Features Editor, House & Garden "Young, informative and always ready to help, Wild Card is imaginative in its presentation of a story and efficient in its execution. A delight to work with!"" Fiona Beckett, freelance food & drink writer "There are two things about PR agencies that really madden journalists. One is when they don't have the vaguest idea of target audiences and the other is when they don't understand how tight deadlines are - however unreasonable they may be! Wild Card scores on both fronts. They know what what I'm interested in and don't waste time with irrelevant stories. And they make things happen quickly. This means I'm more inclined to pay attention when they get in touch.""