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Homes & Lifestyle
M&G at RHS Chelsea Flower Show
M&G Investments, founder of the UK mutual fund and one of Europe’s largest active investment managers, is the title sponsor of the RHS Chelsea Flower Show and Charity Gala and sponsors one of the prestigious Chelsea Show Gardens.
Wild Card's campaign for M&G's sponsorship of the RHS Chelsea Flower Show focuses on generating high profile attention through consumer print, broadcast and social media platforms. An advance programme of designer profiles and news stories on the back of the garden design and planting are supplemented by an intensive series of 'at show' news generation activities using broadcast, photo stories and diary opportunities. The latest campaign delivered a media reach of 608 million.
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Liz Elliot, Features Editor, House & Garden "Young, informative and always ready to help, Wild Card is imaginative in its presentation of a story and efficient in its execution. A delight to work with!""
Stuart Pritchard, Editor-in-Chief, Smart Life ""Fast, efficient and also able to provide spirit and wine - you rock!""
Carrie Donald, Sunday Times "The team at Wild Card are excellent PRs: efficient and friendly without being pushy, understanding of what suits the newspaper and fun to work with too.."
Joanna Fortnam, The Daily Telegraph ""I’ve very much enjoyed working with the staff at Wild Card - they have a knack for setting up Chelsea events and stories in a way that is out of the ordinary and make the gardening business so much more fun and easy to feature.""
David Rowe, Head of Media Relations, Eden Project "Wild Card was a natural choice - a respected London PR agency with an impressive roster of national clients but with firm roots in Cornwall. Their professional, well-connected team have continued to play one ace after another on our behalf, securing excellent media coverage.""
