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Food & Drink
Rice Dream
Rice Dream is a delicious, easy to digest alternative to dairy and soya milks. Made from the finest Italian rice, it is naturally lactose free and low in fat. It contains no artificial additives of any kind and can be used just like milk, enjoyed on your favourite breakfast cereals, in tea and coffee, or as a refreshing chilled drink. Rice Dream is part of the Hain Celestial Group.
Wild Card's campaign 'Don't Tolerate Intolerance' targeted both consumers and healthcare professionals and was part of an integrated marketing exercise which included experiential activity and a digital drive. Endorsement from a high profile nutritionist and the medical community formed the foundations of the campaign, with research, case studies and media engagement also part of the programme. Media results (print only) for the recent campaign delivered an ROI of 9:1.
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Katy Salter, Good to Know ""Working with Wild Card is a pleasure. They are charming and efficient, and take the time to find out what journalists and publications are after. They never bombard you with irrelevant information, and they're possibly the only PR company we've never had to chase to find out 'where the sample is for the shoot'. I wouldn't hesitate to recommend them.""
Mark Hix, Food Writer, The Independent Magazine ""You can always rely on Wild Card to come up with the goods, from posh French bubbles to rare Kentish hop shoots.""
Nikki Cooper, UKTV Food ""Always a pleasure, never a chore dealing with the team at Wild Card. They are charming, helpful and efficient.""
Lena Corner, Independent on Sunday Review Magazine ""Fast, efficient and never any bullshit, a total pleasure to deal with. If only more PRs could be like this.""
Richard Ehrlich, The Guardian & The Independent "Wild Card is one of the most competent and professional PR companies I deal with. They don't waste their own time or their clients' money by trying to push us journalists to do something we do not want to do. They are a pleasure to deal with. I take any communication from them seriously, and I always return their calls. This fact alone places them at or near the top of the pack.""
