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Food & Drink
Ryvita
The Ryvita Company was established in Poole, Dorset in 1925, where it continues to mill its own rye flour, sourced from British farms. Over the last 86 years, the Ryvita brand has grown to 14 different varieties from Crispbreads and Crackerbreads which are perfect for lunch with indulgent toppings to Minis and Thins, great for snacking on. Iconic Ryvita advertising has been a regular feature of commercial television stations, featuring stars as diverse as Julie Andrews and Howard’s Way star, Jan Harvey.
Wild Card’s PR strategy for Ryvita is to reposition the product - in all its variants - as tasty, sociable and versatile; ideal for a variety of meal and snacking occasions. Highly effective partnerships have been established with relevant personalities and key opinion formers, including top TV chef Valentine Warner and cheese expert Juliet Harbutt. These relationships have been utilised to support NPD, build brand advocacy and inspire trial, overturning perceptions of the brand as purely a ‘diet food.’
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Lena Corner, Independent on Sunday Review Magazine ""Fast, efficient and never any bullshit, a total pleasure to deal with. If only more PRs could be like this.""
Riona O'Shea, Lussorian ""The team at Wildcard are a delight to work with, every feature I've done with them has been great fun and a pleasure to write. I've particularly been impressed by how efficient and thoughtful they are, whether it's a photo image, detailed biography, last minute taxi or simply a welcoming drink. They come up trumps every time!""
Nikki Cooper, UK TV Food ""Always a pleasure, never a chore dealing with the team at Wild Card. They are charming, helpful and efficient.""
David Rowe, Head of Media Relations, Eden Project "Wild Card was a natural choice - a respected London PR agency with an impressive roster of national clients but with firm roots in Cornwall. Their professional, well-connected team have continued to play one ace after another on our behalf, securing excellent media coverage.""
Laura Webb, Shopping Editor, Your Home ""The team at Wild Card are always eager to help and respond to requests quickly. They keep us up-to-date on a regular basis with client news, and products that are relevant for certain times of the year, which I find really useful.""
