Leisure & Tourism

Scott Dunn

Scott Dunn offers the ultimate tailor-made holidays, operating its own luxury ski chalets in the Alps, and family villas in the Mediterranean sun, complete with Scott Dunn staff and private nannies.

Wild Card handled the public relations for Scott Dunn over a four year period generating strong media coverage across travel, business and luxury titles. Business press was utilised to build the profile of Founder Andrew Dunn and strategic partnership activity with the likes of Sipsmith Spirits and Heidi Klein swimwear leveraged lateral coverage on the broader lifestyle pages.

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Dylan Jones, Editor, GQ ""Wild Card is that elusive thing in the PR industry - an agency that actually delivers. Small enough to keep that personal touch but with big account experience, its tailored approaches are always well researched and targeted. They certainly make my life easier!"" Laura Webb, Shopping Editor, Your Home ""The team at Wild Card are always eager to help and respond to requests quickly. They keep us up-to-date on a regular basis with client news, and products that are relevant for certain times of the year, which I find really useful."" Carrie Donald, Sunday Times "The team at Wild Card are excellent PRs: efficient and friendly without being pushy, understanding of what suits the newspaper and fun to work with too.." Caroline Boucher, Observer Food Monthly "Wild Card do their homework. They familiarise themselves with editorial viewpoints before they pitch and then do so intelligently. They don't waste time and they don't witter. They know their clients thoroughly, and put them across well. They follow up but don't hound. Their releases are to the point and well written..."" Fiona Beckett, freelance food & drink writer "There are two things about PR agencies that really madden journalists. One is when they don't have the vaguest idea of target audiences and the other is when they don't understand how tight deadlines are - however unreasonable they may be! Wild Card scores on both fronts. They know what what I'm interested in and don't waste time with irrelevant stories. And they make things happen quickly. This means I'm more inclined to pay attention when they get in touch.""