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Food & Drink
St Austell Brewery
Founded in 1851, St Austell Brewery is one of the oldest businesses in Cornwall. A family owned company, and one of only 30 independent Breweries in the country, the business now owns 170 pubs across the south west. The brewery is the region’s largest wholesale distributor of drinks and the company also distributes a full range of wines under the Walter Hicks label.
With a large number of award wins under its belt its flagship Tribute Ale has enjoyed double digit sales growth year on year and is currently in the UK’s top 10 premium cask ales.
Wild Card was appointed by St Austell Brewery in November 2011. Tasked with raising awareness of the company and bringing its ales to the national stage, Wild Card has launched a campaign using its flagship ale Tribute as the driver. The hardworking press office also delivers all local and trade PR
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David Rowe, Head of Media Relations, Eden Project "Wild Card was a natural choice - a respected London PR agency with an impressive roster of national clients but with firm roots in Cornwall. Their professional, well-connected team have continued to play one ace after another on our behalf, securing excellent media coverage.""
Philippa Davenport, FT Weekend ""I receive mountains of press releases but do not bother to read many; I receive lots of invitations but do not accept many press trips. Quite simply, most offerings fail to address my particular needs. Wild Card are one of the very few PR outfits that make a point of knowing and understanding the media they deal with. They are reliable, efficient, prompt, very personable and to the point. Their growing list of new businesses suggests they take the same approach with their clients.""
Sandy Cadiz, Editor, House Beautiful ""I have worked with Wild Card for several years and am always pleased to hear from them. They understand my needs and the magazine's perfectly, never bother me with anything irrelevant and always prompt with info, samples and images. They are professional but also fun to work with. They've worked hard to develop a strong relationship with me - makes my life a lot easier...""
Caroline Boucher, Observer Food Monthly "Wild Card do their homework. They familiarise themselves with editorial viewpoints before they pitch and then do so intelligently. They don't waste time and they don't witter. They know their clients thoroughly, and put them across well. They follow up but don't hound. Their releases are to the point and well written...""
Mark Hix, Chef, restaurateur & food writer "You can always rely on Wild Card to come up with the goods, from posh French bubbles to rare Kentish hop shoots."