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Leisure & Tourism
The Big Lunch
A nationwide initiative, the roots of The Big Lunch lie firmly in Cornwall through the Eden Project’s inspiration that the world can quickly become a better place if we get to know our neighbours and build a stronger sense of community. From a get-together in a garden, to a full-blown street party, the Big Lunch is one simple act that aims to bring people together across the UK.
Wild Card's brief was to drive awareness of The Big Lunch within Cornwall. Activity included launching The Big Lunch at Cornwall's most visited event, the Royal Cornwall Show, and driving further coverage through tailored features and editorial promotions.
A hugely successful campaign resulted in blanket west country coverage across print, broadcast and online media.
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Belinda Shipp, Marketing Manager, Rodda’s ""Wild Card have taken our PR success to a different level! They have developed a real understanding of and passion for our brand that makes them superb ambassadors. Building relationships based on fantastic communication, quality work and trust is what Wild Card do best. The result is top quality media coverage""
Joanna Fortnam, The Daily Telegraph ""I’ve very much enjoyed working with the staff at Wild Card - they have a knack for setting up Chelsea events and stories in a way that is out of the ordinary and make the gardening business so much more fun and easy to feature.""
Joseph Liu, Senior Brand Manager, Gü Puds ""I really enjoy working with Wild Card. They add a lot of value to our business. They are highly adaptable, well-informed, current on trends, efficient and proactive in identifying opportunities for Gü. Their team aligns well with the character of our brand and the people here, which goes a long way in creating a positive team dynamic.""
Caroline Boucher, Observer Food Monthly "Wild Card do their homework. They familiarise themselves with editorial viewpoints before they pitch and then do so intelligently. They don't waste time and they don't witter. They know their clients thoroughly, and put them across well. They follow up but don't hound. Their releases are to the point and well written...""
Mark Hix, Chef, restaurateur & food writer "You can always rely on Wild Card to come up with the goods, from posh French bubbles to rare Kentish hop shoots."
