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Food & Drink
The Collective
Based on a New Zealand recipe, The Collective’s handcrafted range uses West Country milk, resulting in a thick and creamy yoghurt with a smooth, clean taste. Two layers of natural fruit compote ensure a mouthwatering balance of sweet and tart flavours. The recipe - 95% fat free - includes a probiotic (which helps to maintain inner digestive health by boosting the good bacteria), but no artificial additives or preservatives.
Wild Card launched an integrated communications campaign to target key media and opinion formers, and a blogger outreach campaign spread the word and created online buzz. A media launch event at The Modern Pantry profiled dishes specially created by New Zealand chef Anna Hansen and extensive liaison (and sampling) with key food writers ensured inclusion on all new product pages. Wild Card worked with the UK founders to sell in strong business and profile pieces through target media. Our digital strategy on Twitter & Facebook delivers continued success and a growing fanbase. The launch campaign has so far delivered a reach of almost 10,000,000 ABC1 consumers with a campaign ROI of 1:10.
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Joanna Fortnam, The Daily Telegraph ""I’ve very much enjoyed working with the staff at Wild Card - they have a knack for setting up Chelsea events and stories in a way that is out of the ordinary and make the gardening business so much more fun and easy to feature.""
Stuart Pritchard, Editor in-Chief, Smart Life International "Fast, efficient and also able to provide spirit and wine - Wild Card, you rock!"
David Rowe, Head of Media Relations, Eden Project "Wild Card was a natural choice - a respected London PR agency with an impressive roster of national clients but with firm roots in Cornwall. Their professional, well-connected team have continued to play one ace after another on our behalf, securing excellent media coverage.""
Jean Carr, Freelance Writer, Country Homes & Interiors ""Wild Card are a joy to work with , particularly their Cornwall office which is so deservedly successful. They initiate spot-on features, brief brilliantly and respond promptly to calls and panics – and all with a good natured enthusiasm that belies a passion for their work and their clients.""
Katy Salter, Good to Know ""Working with Wild Card is a pleasure. They are charming and efficient, and take the time to find out what journalists and publications are after. They never bombard you with irrelevant information, and they're possibly the only PR company we've never had to chase to find out 'where the sample is for the shoot'. I wouldn't hesitate to recommend them.""
