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Food & Drink
Tilda
Tilda is the original, authentic Pure Basmati rice. The extensive range includes Pure Basmati Dry Rice and a Tilda Steamed Basmati ‘Ready to Heat’ range. Tilda is committed to preserving the authenticity of the Basmati grain and refuses to blend with inferior grains, carefully removing broken grains and DNA testing every batch. As a result, Tilda guarantees the same light, fluffy, restaurant quality rice every time.
Wild Card's integrated communications strategy is built on a brand advocacy programme, targeting mothers in both traditional and mainstream sectors. The team has set up the 'Tilda Panel', comprising experts (and mothers) Jo Pratt, private Indian chef Maunika Gowardhan and nutritionist Azmina Govindji who provide recipes, tips and advice to consumers. A strong focus on the digital space positively engages and inspires new and existing fans.
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Stuart Pritchard, Editor-in-Chief, Smart Life ""Fast, efficient and also able to provide spirit and wine - you rock!""
Thea Darricotte, Condé Nast Brides ""Working with Wild Card has been an absolute pleasure. They're refreshingly efficient and wonderfully helpful no matter how close to your deadline you are; they always have the information you need over in an instant. In addition to this, the team is delightful, creative and intelligent. I would recommend them to anyone.""
Mark Hix, Food Writer, The Independent Magazine ""You can always rely on Wild Card to come up with the goods, from posh French bubbles to rare Kentish hop shoots.""
Laura Webb, Shopping Editor, Your Home ""The team at Wild Card are always eager to help and respond to requests quickly. They keep us up-to-date on a regular basis with client news, and products that are relevant for certain times of the year, which I find really useful.""
Mark Hix, Chef, restaurateur & food writer ""You can always rely on Wild Card to come up with the goods, from posh French bubbles to rare Kentish hop shoots.""
