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Food & Drink
Tracklements
Tracklements has been making a range of award-winning relishes, chutneys, jellies, mustards and sauces for over 40 years. Food trends and eating habits may have come and gone in that time, but Tracklements has remained consistently committed to quality. The range is still made in small batches, upholding the fundamental principle of handmade excellence.
Wild Card has been representing Tracklements for over five years, amplifying the brand essence and supporting all through the line activity. By educating on the quality and provenance while reinforcing the authenticity of the recipes, Wild Card has maintained media interest through well-timed media communications, tactical support of an active consumer sampling programme at UK events and soft business features on the brand team. Coverage is extensive and comprehensive through a cross section of media from BBC Good Food Magazine and Olive Magazine to Woman & Home and Sunday Times Style, reaching an annual print reach of over 120 million.
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David Rowe, Head of Media Relations, Eden Project "Wild Card was a natural choice - a respected London PR agency with an impressive roster of national clients but with firm roots in Cornwall. Their professional, well-connected team have continued to play one ace after another on our behalf, securing excellent media coverage.""
Belinda Shipp, Marketing Manager, Rodda’s ""Wild Card have taken our PR success to a different level! They have developed a real understanding of and passion for our brand that makes them superb ambassadors. Building relationships based on fantastic communication, quality work and trust is what Wild Card do best. The result is top quality media coverage""
Richard Ehrlich, The Guardian & The Independent "Wild Card is one of the most competent and professional PR companies I deal with. They don't waste their own time or their clients' money by trying to push us journalists to do something we do not want to do. They are a pleasure to deal with. I take any communication from them seriously, and I always return their calls. This fact alone places them at or near the top of the pack.""
Aggie Mackenzie, TV presenter and food writer ""It's always a joy dealing with the Wild Card team. Everyone I have ever dealt with at Wild Card approaches their work with efficiency, expertise, diligence and utter professionalism. Oh, and they're a lot of fun too!""
Lena Corner, Independent on Sunday Review Magazine ""Fast, efficient and never any bullshit, a total pleasure to deal with. If only more PRs could be like this.""
