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Leisure & Tourism
VisitCornwall
VisitCornwall is the county's key driver for the promotion of Cornwall as a visitor destination. Wild Card is the lead domestic PR, generating creative and proactive media angles to drive through key visitor themes for the region. The consultancy's campaign focuses on four core areas: 'Year Round', 'Gardens', 'Dog Friendly' and 'Walking' - with a specific project to also support The South West Coast Path.
The team's work encompasses a range of integrated tactics including tailored features driven by one-on-one engagement with key media, photo-led stories, news alerts and editorial promotional activity.
To find out how we can build your brand, get in touch »
Philippa Davenport, FT Weekend ""I receive mountains of press releases but do not bother to read many; I receive lots of invitations but do not accept many press trips. Quite simply, most offerings fail to address my particular needs. Wild Card are one of the very few PR outfits that make a point of knowing and understanding the media they deal with. They are reliable, efficient, prompt, very personable and to the point. Their growing list of new businesses suggests they take the same approach with their clients.""
Aggie Mackenzie, TV presenter and food writer ""It's always a joy dealing with the Wild Card team. Everyone I have ever dealt with at Wild Card approaches their work with efficiency, expertise, diligence and utter professionalism. Oh, and they're a lot of fun too!""
Katy Salter, Good to Know ""Working with Wild Card is a pleasure. They are charming and efficient, and take the time to find out what journalists and publications are after. They never bombard you with irrelevant information, and they're possibly the only PR company we've never had to chase to find out 'where the sample is for the shoot'. I wouldn't hesitate to recommend them.""
Riona O'Shea, Lussorian ""The team at Wildcard are a delight to work with, every feature I've done with them has been great fun and a pleasure to write. I've particularly been impressed by how efficient and thoughtful they are, whether it's a photo image, detailed biography, last minute taxi or simply a welcoming drink. They come up trumps every time!""
Caroline Boucher, Observer Food Monthly "Wild Card do their homework. They familiarise themselves with editorial viewpoints before they pitch and then do so intelligently. They don't waste time and they don't witter. They know their clients thoroughly, and put them across well. They follow up but don't hound. Their releases are to the point and well written...""
