Food & Drink

Zacapa Rum

Positioning Zacapa neat or on the rocks as the ultimate digestif, Wild Card worked with Diageo Reserve Brands to generate commercial wins for Zacapa Rum in some of London's leading restaurants and bars. At the same time, the campaign focused on highlighting the brand USPs of expertise and superlative Guatemalan conditions through luxury lifestyle and drinks media.

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Stuart Pritchard, Editor-in-Chief, Smart Life ""Fast, efficient and also able to provide spirit and wine - you rock!"" Belinda Shipp, Marketing Manager, Rodda’s ""Wild Card have taken our PR success to a different level! They have developed a real understanding of and passion for our brand that makes them superb ambassadors. Building relationships based on fantastic communication, quality work and trust is what Wild Card do best. The result is top quality media coverage"" Thea Darricotte, Condé Nast Brides ""Working with Wild Card has been an absolute pleasure. They're refreshingly efficient and wonderfully helpful no matter how close to your deadline you are; they always have the information you need over in an instant. In addition to this, the team is delightful, creative and intelligent. I would recommend them to anyone."" Caroline Boucher, Observer Food Monthly "Wild Card do their homework. They familiarise themselves with editorial viewpoints before they pitch and then do so intelligently. They don't waste time and they don't witter. They know their clients thoroughly, and put them across well. They follow up but don't hound. Their releases are to the point and well written..."" Mark Hix, Chef, restaurateur & food writer ""You can always rely on Wild Card to come up with the goods, from posh French bubbles to rare Kentish hop shoots.""