KITCHEN AID

Now a design icon, the original and best free-standing American food mixer was first launched into the UK by Wild Card in 1997, closely followed by the KitchenAid Blender and, more recently, the KitchenAid Toaster, Espresso machine and Food Processor. The quality, style and robustness of KitchenAid's products are incomparable and, together with their distinctive retro look and range of colours, have earned the brand a devoted and loyal following.

Dirk Vermeiren, Managing Director for KitchenAid:
"Wild Card has played an instrumental role in the launch and ongoing support of KitchenAid in the UK.  Through its efforts we have established invaluable contacts with the majority of the UK's leading chefs, TV presenters and cookery writers."