We’ve been enjoying some of the high street’s best known brands’ eagerly awaited Christmas campaigns which are making a huge impact on social media.
The Starbucks red Christmas cups have been a tradition since 1998. This year, they opened a competition on Instagram for their customers to design the cups wherein thirteen designs were then chosen across six countries. The final designs feature reindeer, sleighs and snowflakes and been received well on social media.
Nothing signals the arrival of Christmas quite like the John Lewis Christmas Advert. The world was fooled when A-Level student Nick Jablonka created a video called ‘The Snowglobe’ which many mistook for this years’ festive John Lewis advert.
The real advert surfaced later the same week, featuring Buster the Boxer. Merchandise inspired by the video is already on sale in stores as well as online in a bid to capitalise on the hype, with 10% of all sales being donated to the Wildlife Trust.
It wasn’t long before the spoofs emerged. Vouchercodes rehashed last year’s stunt by creating a micro-budget remake of the ad, making national news with their rendition which came to just £600, in contrast to John Lewis’ £6 million.
A mysterious campaign surfaced online featuring Kevin the Carrot, fooling many into believing it to be this year’s John Lewis advert. For weeks, Kevin the Carrot’s Twitter page had been engaging with customers, when Aldi announced themselves as the creator of the character.
Aldi later released a video of Kevin reacting to the John Lewis advert in excitement, hyperventilating into a paper bag.
With all of the commotion in the lead up to Christmas, this year’s brand activity sees a slightly more comical take on the festive season, and it seems to be working!