We all know that social media is a great way of finding out news, but a few brands have used this to their advantage and turned this news into content that is relevant, funny and that often goes viral. We’ve noticed some brands taking advantage of some high-profile news stories recently and using these for their own promotion, whether it be online or in print.

You may have spotted a recent faux-pas by French rail company, SNCF, who spent $15 billion on trains too large for their network’s platforms. Quite the oversight… So, optical brand Specsavers saw this as an opportunity to poke fun at France by posting the following sponsored tweet. With their famous slogan “should have gone to Specsavers” in French, the tweet had been shared over 500 times only a few minutes after posting.

Also dominating the headlines last week was the news that Jay-Z was attacked in a lift by Beyoncé’s sister Solange. Toyota then jumped on the story, what must have been almost immediately, and ran the following advert in national newspapers. The image illustrates a car separating Jay-Z and Solange, with the text “for when you need space”.

These are great examples of how brands and agencies can use news and social media updates to generate immediate and targeted content, both online and offline.

If you have spotted any other great examples, let us know @ParkerHobart!