A Naughty Night Out with Daisy Lowe
A Naughty Night our with Daisy Lowe – Last Thursday, the newest and naughtiest pud on the block; Naughty But Rice, hit the headlines once more as model, author and self-confessed foodie Daisy Lowe hosted a party at The Hoxton, Holborn to celebrate the launch of the dessert. Press, VIPs and industry tastemakers were invited to sample the new pud and sip on specially-created cocktails based on each of the sweet treat’s three delectable flavours; exotic Coconut & Raspberry, irresistible Chocolate Orange and saucy Salted Caramel, all to a naughtily indulgent soundtrack of nineties hits.
The party was the latest activity intended to make noise about the new playful pud and follows a pop-art diflucan to buy inspired photo shoot with Daisy, Brand Consultant and Ambassador, in December. Like the shoot, which secured blanket coverage, Thursday’s Naughty Night Out caused quite a media stir, with National press including the the London Evening Standard, The Sun, the Daily Mail and the Daily Express all featuring the evening, as well as a selection of online lifestyle outlets.
With more activity intended to ‘bring out the naughty’ planned throughout 2016, including the launch of a flavour specially selected by Daisy herself, coverage for the new pud proving that rice pudding rocks, looks set to heat up even further in the months to come.