Belinda Shipp  Wild West Quick DrawOur Quick Draw sees us spend 60 seconds with a Wild West friend, be it one of our clients, a journalist or blogger, and find out what motivates them, what they love about their job, and the challenges their sector is facing.

We’ve worked with Rodda’s – the world’s leading producer of Cornish Clotted Cream – for six years.  Wild West’s annual campaigns are integrated with Rodda’s’ marketing strategy – encompassing print, digital and broadcast media.

This weekend, Rodda’s, established in 1890, will receive its first direct milk supply from a local farm. One year ago, Rodda’s announced its commitment to strengthening links with the farming community in West Cornwall, by introducing direct milk contracts to those within a 30-mile radius.

Questions with Belinda:

Belinda, is marketing manager at Rodda’s, in Scorrier, Cornwall where she has worked since 2009.

What gets you up in the morning?

I am not a morning person so the first thing that I need is a good cup of tea! I also like the challenge of achieving something every day, regardless of what that might be.

What do you love best about your job?

I believe in the Rodda’s brand and our brand values. I wouldn’t want to work for a brand that I didn’t believe in. Sharing that enthusiasm and passion with the internal and external teams around me is equally important. It makes work a great place to be and ensures that we get results that we can all be proud of.

What do you like least?

I don’t like admin! A necessary element but certainly not the most exciting part of my role.

What keeps you motivated?

Always believing that we can do better. I am always looking to improve on the last campaign and get better results. Marketing is such a dynamic discipline and I love that there is always something new to learn.

What are the challenges ahead for your sector?

Helping the consumers to understand the value in dairy and ensuring fair prices for farmers and producers. Our farmers are so dedicated to the work they do, and it is certainly not easy! We need to understand how important it is to commit to supporting them in order that the industry in the UK can continue to future generations.

What advice would you give your 21 year old self?

Take every opportunity that you have, and remember that if you try hard enough you can achieve your goals. Know what you want and believe that you can achieve it.

Where do you want to be in 10 years’ time?

Still feeling passionate about what I do and achieving great work-life balance. I always want to feel excited about the next new challenge and able to embrace the next new idea.


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