This month Wild Card held a breakfast event with independent creative agency St Luke’s on developing digital brand ecosystems.

Stephen Attree from St Luke’s gave an insightful overview into the power of programmatic advertising while Wild Card’s Head of Social, Will Vieri, spoke on the power of micro influencers for brands.

A key theme was the use of personalisation by brands to improve customer experiences. Fashion retailers Very and Littlewoods have done this particularly successfully with their Black Friday creative campaigns. While The Big Lunch, a charitable programme that encourages communities to get together over a meal once a year, revealed how the event trended on Twitter thanks to the work of our Buzzroom programme which helps brands capitalise on every opportunity for engagement.