Johnsons Cleaners


Johnsons Cleaners asked us…

To provide a year-round PR campaign that would reaffirm Johnson Cleaners’ position as the industry leader and the dry cleaning brand of choice.

What we did…

Wild Card devised a creative media campaign with angles generated from the services, sales stats and seasonal promotions that Johnson Cleaners run every year. The campaign tied into LFW, Black Friday, spring cleaning and seasonal changes backed by the expert comment within the brand.

What happened next?

News coverage secured on TV (GMTV), all national newspapers, lifestyle and trade media, regional consumer media, online and blogs driving pick up of Johnsons’ services and promotions especially their Black Friday offer. All pieces educated consumers and the trade about Johnson Cleaners, their leading services and expertise.


Joseph Joseph

Coverage Generation

Highland Spring Group

Integrated Campaign

Tetley Tea

PR & Communications Strategy


Communications Strategy



Wild Card was tasked with promoting the launch of the Arlo & Jacob brand. They surpassed all expectations in terms of features negotiated, covering the most sought after titles.

Tim Newsome – Digital Marketing ManagerArlo & Jacob

Although we are an established American brand, we started from ground zero in the UK. Wild Card has taken Samuel & Sons and quickly established it as a leading luxury brand by introducing the product to the press and securing countless editorial coverage pieces in leading interior magazines.

Michael Cohen – Managing DirectorSamuel & Sons