Johnsons Cleaners asked us…
To provide a year-round PR campaign that would reaffirm Johnson Cleaners’ position as the industry leader and the dry cleaning brand of choice.
What we did…
Wild Card devised a creative media campaign with angles generated from the services, sales stats and seasonal promotions that Johnson Cleaners run every year. The campaign tied into LFW, Black Friday, spring cleaning and seasonal changes backed by the expert comment within the brand.
What happened next?
News coverage secured on TV (GMTV), all national newspapers, lifestyle and trade media, regional consumer media, online and blogs driving pick up of Johnsons’ services and promotions especially their Black Friday offer. All pieces educated consumers and the trade about Johnson Cleaners, their leading services and expertise.