Sabichi asked us to…
Raise awareness of the Sabichi brand and its comprehensive and affordable lifestyle offering with the brand’s target female audience.
What we did…
We developed an agile programme of NPD, news agenda, seasonal and sales related angles to showcase how Sabichi inspires and helps you achieve the lifestyle you want in an affordable way. Impactful and quick media alerts were issued for all new products. Targeted blogger outreach, competitions and profile slots completed the programme.
What happened next?
Immediate pick up from media resulting in blanket coverage in all key lifestyle media reiterating the affordable prices, design led products and linking to the Sabichi website in print, online, on blogs and broadcast including TV’s Loose Women.