JAB asked us to…
Reinforce the relationships between JAB Anstoetz and their trade interior designer clients through the brand’s owned channels.
What we did…
As part of a wider digital campaign including newsletters and search engine optimised copywriting for JAB’s websites, we created an annual content calendar for all the JAB UK social channels and Houzz with the aim of driving quality traffic to the website. Content was devised to engage the specifier audience and through a programme of outreach and research, links were built with the key accounts.
What we achieved
The traffic to the website doubled, page views doubled, social media referrals increased 20,000% in the first ten months, bounce rate decreased from 34% to 15% and following on all social media channels increased exponentially settling at a minimum continual increase of 20% YOY on all channels.