Joseph Joseph asked us…
To devise a dynamic communications strategy to mark Joseph Joseph’s biggest category launch to date: the Intelligent Waste range of waste disposal units for the kitchen.
What we did…
Wild Card launched the range with an exclusive brand-building feature that landed on the day of release of the hero product, Totem. To drive sales, this was followed by two phases of feature and product coverage that positioned Joseph Joseph’s Intelligent Waste products as the functional and stylish solution to waste disposal problems in the kitchen.
What happened next?
High impact media coverage in general consumer lifestyle, national newspapers, food, kitchen, home and design interest media in print and online, ensured that sales outstripped projections at Joseph Joseph’s key retail partner.