Ellenborough Park asked us to…
Create a communications plan to raise awareness of the hotel and position it as a front of mind destination when visiting the Cotswolds.
What we did…
Created content that would lift the hotel off the travel pages and more into the luxury lifestyle columns including a Winter Picnic, Perfume Making Masterclass for Brides and a BFG themed afternoon tea.
Covered off MICE media, trade and B2B comms including support with award entries, amplification of wins and collaboration with MICE media.
Hosted a range of top tier media at the hotel for reviews including Sunday Times, Liberty London Girl, Olive/Good Things/You & Your Wedding, Hello! and Stella Magazine.
What happened next?
Broad media coverage across nationals, lifestyles, key regional titles and influencers. The hotel is now placed as one of the Sunday Times Ultimate 100 British hotels for 2016.