Highland Spring asked us…
To support Highland Spring Group through integrated consumer, trade and corporate PR comms, amplifying the business’s position as the leading producer of natural-source bottled water.
What we did…
Wild Card’s consumer brand PR work for Highland Spring focuses on influencing the influencers and has included support for the brand’s sponsorship of the LTA; specifically Highland Spring Mini Tennis Month and Tennis for Kids; encouraging thousands of families to get active and adopt healthy hydration habits.
Corporately, Wild Card works closely with Highland Spring Group on a proactive and reactive level, focusing on communicating category confidence and business investment to help manage reputation and drive growth.
From a trade perspective, Wild Card supports Highland Spring’s on-trade, wholesale and convenience routes to market with a comprehensive news, features and profiles programme.
What happened next?
Integrated consumer campaign work throughout the year generating blanket news, feature and lifestyle coverage. Always on trade press activation and corporate communications on a proactive and reactive level.