Highland Spring Group


Highland Spring asked us…

To support Highland Spring Group through integrated consumer, trade and corporate PR comms, amplifying the business’s position as the leading producer of natural-source bottled water.

What we did…

Wild Card’s consumer brand PR work for Highland Spring focuses on influencing the influencers and has included support for the brand’s sponsorship of the LTA; specifically Highland Spring Mini Tennis Month and Tennis for Kids; encouraging thousands of families to get active and adopt healthy hydration habits.  

Corporately, Wild Card works closely with Highland Spring Group on a proactive and reactive level, focusing on communicating category confidence and business investment to help manage reputation and drive growth. 

From a trade perspective, Wild Card supports Highland Spring’s on-trade, wholesale and convenience   routes to market with a comprehensive news, features and profiles programme. 

What happened next?

Integrated consumer campaign work throughout the year generating blanket news, feature and lifestyle coverage. Always on trade press activation and corporate communications on a proactive and reactive level.


Joseph Joseph

Coverage Generation

Highland Spring Group

Integrated Campaign

Tetley Tea

PR & Communications Strategy


Communications Strategy



I’m always impressed with Wild Card’s great story ideas, quick reactions to requests and excellent judgement when it comes to what pitches will be suitable for our particular publication. The team is enthusiastic, efficient and lovely to work with.

Alessia Horwich The Sunday Times

The team are Wild Card is friendly, creative and efficient. They are full of unique and exciting ideas which consistently generate exceptional PR results, as well as benefit our bottom line!

Mary Fudge-Curran – Marketing ManagerThomas J Fudge’s