INTEGRATED COMMUNICATIONS CAMPAIGN
Kallo asked us…
To deliver an integrated communications campaign to include social media creative content and outreach to key influencers and blogger, angled around the snacking category including community management.
What we did…
Created monthly content calendars for Facebook, Instagram and Twitter including recipe photography, illustration and animation. Worked with Brand Ambassador Tess Ward to create a series of “How To” videos to be amplified across all social platforms. Drove user generated content from consumers and bloggers alike. Executed outreach to key influencers to increase all channels reach and engagement. Monthly reports to catalogue progress of reach, engagement and positive sentiment.
What happened next?
A bank of assets with varying levels of branding. Increased social engagement and reach across all platforms. Impactful key influencer interaction and awareness.