SOCIAL CHANNEL AND CONTENT STRATEGY
Linda McCartney’s asked us…
To reignite their social channels and launch Instagram in time with the business’s rebrand with creative content to drive engagement with communities, and from there curate the content going forward.
What we did…
Consolidated brand tone on social media with a Tone of Voice project followed by monthly content calendars, reporting on progress, out reach to key influencers and BuzzRoom support at key campaign moments.
What happened next?
Consistent over-indexing of both reach and engagement targets amongst communities on all social platforms. Established a recognizable and impactful aesthetic for all brand social creative.