Laurent-Perrier asked us….
For a combination of brand and product focused activity to amplify Laurent-Perrier’s position as one of the leading champagne houses in the UK.
What we did…
For twenty years, Wild Card has managed communications with campaign spikes, tapping into the team’s extensive contacts in the UK’s luxury lifestyle media.
Activity has included amplification of the champagne’s key on-trade listings across London’s five-star hotels and restaurants, managing experiential activity at Taste of London, Wilderness Festival and leading the award-winning RHS Chelsea Flower Show garden campaign for 17 years. Additionally Wild Card’s social media team was involved in strategic social brand planning, working with the core business in France to manage the launch of the UK’s social channels.
What happened next?
Wild Card generates constant coverage for Laurent-Perrier in selected A* titles including Tatler, Harper’s Bazaar, Vanity Fair, Evening Standard, Financial Times How to Spend it and GQ. Laurent-Perrier is always seen in the right places; from tasting reviews with the top wine writers, to gastronomy events, wider brand features and inclusion in seasonal gift guides.