PR & COMMUNICATIONS STRATEGY
Tetley asked us…
To deliver sustained, high impact consumer PR campaigns that put Tetley in to the heart of UK households, ensuring strong key messages at a master brand and product level.
What we did…
In three years, Wild Card has re-launched the loveable Tetley Tea Folk, put Tetley’s master blender with his £1m taste buds into the media spotlight, campaigned to bring back the tea break and most recently, defined the Future of Tea, to launch the fabulous new Tetley Supers range.
What happened next?
High impact news and feature coverage, building the perception of Tetley as a quality tea brand and leading the field in quality and innovation. Across all our campaigns, blanket coverage has been delivered. We’ve landed every key title for the brand, ranging from national newspapers and lifestyle titles to television and radio.