Tetley Tea


Tetley asked us…

To deliver sustained, high impact consumer PR campaigns that put Tetley in to the heart of UK households, ensuring strong key messages at a master brand and product level. 

What we did…

In three years, Wild Card has re-launched the loveable Tetley Tea Folk, put Tetley’s master blender with his £1m taste buds into the media spotlight, campaigned to bring back the tea break and most recently, defined the Future of Tea, to launch the fabulous new Tetley Supers range.

What happened next?

High impact news and feature coverage, building the perception of Tetley as a quality tea brand and leading the field in quality and innovation. Across all our campaigns, blanket coverage has been delivered. We’ve landed every key title for the brand, ranging from national newspapers and lifestyle titles to television and radio.


Joseph Joseph

Coverage Generation

Highland Spring Group

Integrated Campaign

Tetley Tea

PR & Communications Strategy


Communications Strategy



The team are Wild Card is friendly, creative and efficient. They are full of unique and exciting ideas which consistently generate exceptional PR results, as well as benefit our bottom line!

Mary Fudge-Curran – Marketing ManagerThomas J Fudge’s

I’m always impressed with Wild Card’s great story ideas, quick reactions to requests and excellent judgement when it comes to what pitches will be suitable for our particular publication. The team is enthusiastic, efficient and lovely to work with.

Alessia HorwichThe Sunday Times