Highland Spring: Remarkabubble

The challenge

Work with Highland Spring’s new through the line sparkling water marketing campaign, ‘Remarkabubble’, which championed the adding of some ‘sparkling’ into your daily mix as the perfect little lift away from the norm.

The solution

We helped tackle the September blues with some news grabbing insight around how post summer consumers were crying out for positive distractions and a pick me up, partnered with a brand theatre campaign using BGT finalist and illusionist Maddox Dixon to deliver live and remarkabbubble street magic. Sleight of hand, water bottles, and an engaged public drove London South Bank attention, filmed and social content, and a broad set of national media collateral.

The impact

  • National coverage across 7 daily titles, and 30 more, delivering at OTS of 196m
  • Attention and engagement seeded amongst a younger than usual Highland Spring audience, hitting the brief for stretch storytelling into a different demographic 
  • Strong trade pick up as well as consumer for a category perception boost