Tresco Island: Solving a summer staffing shortage

The challenge

Like much of the hospitality industry, Tresco Island encountered one of its toughest ever staffing challenges as COVID restrictions came to an end. Facing a Summer without enough staff to cater for one of their busiest ever holiday seasons, we were brought in to help.

The solution

Recruitment stories rarely make the press, so we needed to craft some careful, clever story-telling to grab the attention of potential job seekers.

“Would you like to live and work on an island paradise? Well now you can.” This was the story we packaged up and pitched to press. Simple but effective, we immediately saw a flurry of articles appearing in national and local media. After all, who wouldn’t want to live and work somewhere as beautiful as this?

The impact