With an ever increasing number of conflicting messages about what makes a healthy diet, it can be difficult to know where to start. It’s safe to say we are a generation of food obsessives, whether it’s trends in detox, a new fad diet or ‘dirty burger’ style food at the latest pop-up hot spot.

As a food PR agency in London, it’s our job to be on the pulse of new foodie trends and know what top chefs, influencers and key press contacts are up to.  It’s no doubt that buzz phrases like ‘clean eating’ are seen everywhere in today’s marketing, advertising and public relations world; we understand this movement and where a recent media backlash has come from.

To find out more, Flo Ambrose, Account Executive at Wild Card applied to our ‘Make Me Better Fund’ to embark on a 12-week evening course at the college of Naturopathic Medicine. The fund is an opportunity for our employees to enhance their skills and bring assets to the company.

Clean Eating, Broccoli, Sweet Potato, Healthy

So what is the deal with clean eating?

This popular diet goes back to basics – it’s full of vegetables, protein, good complex carbs and healthy fats. It’s about following a sustained diet, not a fad.

But despite it’s simplicity, there has been controversy surrounding clean eating, with claims it can harm health and risk anorexia and bulimia, with 80-90% of unwell patients saying they follow a clean eating diet (Mirror.co.uk).

The risks in all eating plans seems to come from following them obsessively. We want and should be able to enjoy that bottle of wine, slice of birthday cake in the office or burger on a Friday night. But unfortunately following a strict clean eating diet means these pleasures can often seem impossible.

As Nigella Lawson recently commented “I do think, at the base of [the clean-eating buy diflucan uk obsession] is the human holy grail, which is eternal life. You may as well just enjoy eating in this one, I think.”

The Nutrition for Everyday Living course touched on a cross section of nutritional themes, from the foundations of a healthy diet to safe detoxing, the healing power of foods to what ‘organic’ really means. Yet the overall message was simple. Nourish your body with as many natural nutrients as possible and listen to your bodies warning signs: eat food which make you feel great, cut out the foods which don’t.

So here’s five top tips taken from the experts at the College of Naturopathic Medicine to get you started on a healthy and balanced track.

  • Boost your five a day – we should aim for 7 – 10 pieces of fruit and veg a day with an emphasis on vegetables.
  • Consider switching to organic foods with higher nutritional value.
  • Try and cut down sugar intake, starting with sugary drinks.
  • Fat isn’t the enemy, just learn which fats you should avoid and which you should welcome. Think avocado and butter, not bacon and margarine.
  • Drink plenty of water and limit caffeine and alcohol where possible.
  • Be kind to yourself. Don’t obsess and give yourself a hard time if you aren’t always healthy.

So what does this mean for brands? It’s important for companies to keep on top of trends and stay ahead of the game, but if the clean eating movement isn’t a clear match for the brand then it’s worth steering clear. Of course nutrition is important, but equally, so is enjoying the food you love. Clean eating should never be about restrictions, but maintaining a balanced day to day diet.