Alhambra Reserva 1925 is an artisanal hand-crafted lager, founded in Granada, Spain, with a rich and unique 90-year heritage. The premium lager, part of the Cervezas Alhambra portfolio, is named after the city’s iconic palace.
Produced using a traditional brewing process, hops are handpicked and blended with crystal clear spring water. A slow natural fermentation then occurs over a period of 35 days, producing a superior and smooth tasting lager with a distinctive caramel aroma and golden, amber, citrus orange finish.
Wild Card built brand awareness of Alhambra Reserva 1925 within the UK consumer media, engaged with influencers and worked on prestigious event partnerships.